Primedia Outdoor
Product Design in Roodepoort

With over 15 000 advertising panels across the country, and a range of mixed media types, Primedia Outdoor offers unparalleled advertising exposure to the entire LSM spectrum. Primedia Outdoor, is the foremost provider of outdoor media, a division of the Primedia Group, marketing and sales in South Africa.

We are currently the largest wholly South-African-owned outdoor advertising media specialist, with over 15 000 advertising panels across the country. We offer national outdoor exposure across a mix of media types, including high-end digital signs, airport advertising, freeway and suburban spectaculars, and street furniture.The addition of the ComutaNet business to the Primedia Outdoor stable, expands our portfolio to include taxi and bus branding, taxi rank branding and Rank TV. Primedia Outdoor provides flexible coverage of the entire LSM spectrum, targeting cosmopolitan consumers in major urban areas through to those living in rural communities in Limpopo and the Eastern Cape. The information we collect about you varies depending upon which part of the website you visit and how you interact with it. In this instance, we do our utmost to ensure that you are aware of the information collected which relates to you, as well as the purpose for which such information is collected. We do not acquire more information about you than is necessary for us to provide our services efficiently. We have implemented privacy and security controls for the purpose of protecting the personal information we collect and to provide for the use thereof within our organisation. However, we may on occasion use and transfer your information to our group companies for the following purposes: for business development; market research; to provide you with details of promotions, products, offers and services; to share it between us and our group companies for direct marketing purposes. We do not control the privacy practices of these other sites. So far, the marketing services team have visited Namibia, Zimbabwe and Zambia, where Haupt says their efforts have garnered good results. The marketing services team sets out to make the buying of Primedia Outdoor inventory in African markets a straightforward and accountable process, by using acquired data to design a visual strategy for a given client based on their brief. Their research draws on GIS analytics, along with profiler data for each country (population data by region, economic indicators such as GDP figures, inflation rates, interest rates, and various economic indexes). The marketing services team have also worked to derive convergence nodes for their African markets; these nodes identify areas where several specific points of interest (POI) are located close together, guaranteeing a constant high volume of returning consumers. Using this and other information, the team is able to tailor a campaign in order to best fulfil a client’s objectives; not only can the team identify where to buy billboards in order to best reach a given market, but they are also able to calculate the optimum number of billboards required to do so. These services are also extremely useful to South African clients who advertise their products in other African markets.